Mark Cuban, owner of the basketball team, The Mavericks, will deliver the keynote address at Cosmoprof North America 2014. Cuban recently became popular among non-sports fans, too – he stars on the television series, Shark Tank.

On the show, Cuban, along with the other ‘sharks,’ advise real-life entrepreneurs and compete to invest their own money in small businesses, after watching the owners present their brands, companies and product ideas on the show.

Sounds like a perfect fit for the beauty entrepreneurs at CPNA – no doubt there will be plenty of start-up beauty brand owners lining up to hear Cuban’s advice.

Cuban will be in the Mandalay Bay Ballroom at 8 am on Sunday, July 13th, and will speak until 9:45.